Post by flora60468 on Feb 24, 2024 8:08:45 GMT 1
The big font and catchy copy really makes it clear what they want you to do and makes it ridiculously easy for you to do it. Here’s the conversation flow for the page: Page: “Get Gimp” User: “What’s Gimp?” Page: “It’s like Photoshop, only 100% free” User: “Okay, how do I get it?” Page: “Get Gimp for your Operating System, look, there’s even a picture of a cursor arrow to show you where to click” Of course, they do provide additional information if you need more convincing, and it’s all presented clearly through headings and visuals, rounding off with another opportunity to download the software. This is a great example of how copy can help you convert. Landing Page 6 – Podio If UberVu was all about simplicity, then Podio is all about volume. A good lead image shows compatibility with desktop and mobile, and gives you a clear idea of what the product offers. A picture is worth a thousand words (and a video even more).
It’s also got a clear CTA and structured copy. But the testimonials Middle East Mobile Number List section, it’s really long. Is this good? Testimonials can be incredibly persuasive in getting consumers to convert, especially when they are from big brands. Podio takes a different approach, removing the brands and making it personal. We’ve got numerous testimonials from individuals using the product, creating a tidal wave of positivity about it. And to bring it home, there’s a picture of each person next to their quote. It’s a change from the norm, but when you don’t have the big brands to call on, it can be very effective. Landing Page #7 – AtTask Sometimes it’s the little things that can let a landing page down. AtTask, a provider of project management software, looks like it has everything covered with this landing page, but .
Why? 1. Poor Imagery – if your going to put a picture of the software on your page, at least make it readable, otherwise it can’t tell me anything. The only thing I can see are two very Excel-looking graphs. Underwhelming. 2. Lack of clarity – the heading on the CTA says ‘View Demo’, the button says ‘Play Demo’. What starts out looking like I’m going to get a personal call with someone taking me through the software, is actually only giving me access to a video. That’s not the worst thing in the world, but I’m being asked to give away a lot of information just to see a video. To drive conversions, always be crystal clear about what you are offering, and don’t over estimate its value.
It’s also got a clear CTA and structured copy. But the testimonials Middle East Mobile Number List section, it’s really long. Is this good? Testimonials can be incredibly persuasive in getting consumers to convert, especially when they are from big brands. Podio takes a different approach, removing the brands and making it personal. We’ve got numerous testimonials from individuals using the product, creating a tidal wave of positivity about it. And to bring it home, there’s a picture of each person next to their quote. It’s a change from the norm, but when you don’t have the big brands to call on, it can be very effective. Landing Page #7 – AtTask Sometimes it’s the little things that can let a landing page down. AtTask, a provider of project management software, looks like it has everything covered with this landing page, but .
Why? 1. Poor Imagery – if your going to put a picture of the software on your page, at least make it readable, otherwise it can’t tell me anything. The only thing I can see are two very Excel-looking graphs. Underwhelming. 2. Lack of clarity – the heading on the CTA says ‘View Demo’, the button says ‘Play Demo’. What starts out looking like I’m going to get a personal call with someone taking me through the software, is actually only giving me access to a video. That’s not the worst thing in the world, but I’m being asked to give away a lot of information just to see a video. To drive conversions, always be crystal clear about what you are offering, and don’t over estimate its value.