Post by account_disabled on Feb 22, 2024 9:46:29 GMT 1
Personalization allows you to provide content adapted to the interests of the consumer. In e-commerce, the tool functions on machine learning. The system is integrated into the engine and collects statistics according to views. The trend is not widely used yet, as the development of automatic algorithms requires financial investment. But we advise you to think about purchasing a system. If this is not possible, you can configure the function manually. Showing additional products with improved characteristics for specific categories demonstrates its advantages rather than arguing for an increased cost. This is a significant advantage of personalization for business.
For example, when searching for products on the website of the AliExpress online store, the service automatically determines the section of similar Dominican Republic WhatsApp Number products, based on the interests of the client. The section "More to Love" (recommended) will contain links to products that may attract the attention of a particular user. The assortment of the section is formed on the basis of viewed products with similar search queries. CRO Trends 2022 Read also : Personalization of the site: how to motivate the client to buy? 3. Creating your own photo and video content Filling pages plays one of the key roles. Content on the site increases conversion if it is unique and useful blog articles, product descriptions, including quality images.
In order for the product catalog to attract attention, you should use several recommendations: Photos and videos under the watermark of own authorship guarantee uniqueness; The user will be able to carefully examine the product and make a purchase decision; Do not use stock images from free image resources. Such resources do not give the expected results and high conversion rates; It is better to buy photos from paid services, if creating your own content is long and expensive. Image hosting is developing as a separate type of business. This is an opportunity to temporarily close the need for branded photos. Authors post graphic content, professional and amateur photos. There is an opportunity to buy and download materials corresponding to the topic. Among the popular ones, you can use services such asDepositphotos, Shutterstock.
For example, when searching for products on the website of the AliExpress online store, the service automatically determines the section of similar Dominican Republic WhatsApp Number products, based on the interests of the client. The section "More to Love" (recommended) will contain links to products that may attract the attention of a particular user. The assortment of the section is formed on the basis of viewed products with similar search queries. CRO Trends 2022 Read also : Personalization of the site: how to motivate the client to buy? 3. Creating your own photo and video content Filling pages plays one of the key roles. Content on the site increases conversion if it is unique and useful blog articles, product descriptions, including quality images.
In order for the product catalog to attract attention, you should use several recommendations: Photos and videos under the watermark of own authorship guarantee uniqueness; The user will be able to carefully examine the product and make a purchase decision; Do not use stock images from free image resources. Such resources do not give the expected results and high conversion rates; It is better to buy photos from paid services, if creating your own content is long and expensive. Image hosting is developing as a separate type of business. This is an opportunity to temporarily close the need for branded photos. Authors post graphic content, professional and amateur photos. There is an opportunity to buy and download materials corresponding to the topic. Among the popular ones, you can use services such asDepositphotos, Shutterstock.